5 ways to increase advertising revenue from your game

September 18th, 2014 No comments


5 ways to increase advertising revenue from your game

This sponsored post is an excerpt from the TapSense eBook, A Complete Guide to Mobile Game Ad Monetization. Download it here. 

It’s one thing to get a game burning up in the app store charts. In fact, it’s huge. But monetizing that success is a whole other challenge.

Mobile advertising has some unique twists and turns to it. To truly capitalize on your brilliant idea, you’ll need to understand how to navigate through the various ad options and best practices.

1. Superior Monetization With RTB (Real-Time Bidding)

RTB technology is designed to make buyers compete in real time and maximize the value of a gaming app’s advertising inventory. It also simplifies the buying process and creates more efficiency, eliminating the need to do insertion orders (IOs) for each buy. RTB platforms in mobile have scaled significantly over the past two years. All mobile game developers should have an RTB strategy and look for a platform that allows them to sell in real time. As more dollars migrate to RTB, mobile game developers without the right technology will miss out on a big segment of buyers.

2. Mediation of Top Ad Networks

In order to maximize fill, mobile game developers need ad network mediation that supports all top mobile ad networks, including the recently launched Facebook mobile ad network. With a mediation layer in place, mobile game developers are guaranteed to maximize revenue and ad fill by running multiple networks at the same time, favoring the impressions with the highest CPM.

3. A Private RTB Marketplace Option

Having RTB technology and mediation is a great start, but RTB by itself will not get you the highest CPMs. Look for partners who can implement a private RTB marketplace solution. The private option allows gaming apps to have total control over how their inventory is sold. They can develop tiers, white-list specific buyers, and set CPM floors. This helps maximize the value of their inventory and prevent the “race to the bottom” CPMs seen in public RTB.

4. First-Party Data Control

Gaming apps that make first-party data available in public RTB run the risk of losing control over how it’s used. This puts the mobile game developer and their users at risk. Unscrupulous ad networks, buying platforms, and other third parties can scrape that first-party data. They can then combine the data with other data, cross-reference it, and resell it, all without the mobile game developers’ control. This has sometimes resulted in the data being used in ways that can violate the mobile game developers’ own terms of service. A private marketplace mitigates all this risk. It allows mobile game developers to define rules over how first-party data is used and limits buying access to reputable partners only.

5. Innovative Ad Formats

Banner ads are clearly not enough. In fact, the popularity of video and native ads this year shows that the banner ad in mobile could have a limited life span. While banners are simple for mobile game developers to implement and easy for advertisers to create, they don’t add much value. Seek out a platform that supports new technology such as rich media, audio and video through standards such as VAST (Video Ad Serving Template) and MRAID (Mobile Rich Media Ad Interface Definitions). Also, work with the platform to develop new and interesting formats that are unique to your inventory to differentiate yourself from competing mobile game developers.

For further reading on mobile game ad monetization, download our eBook here.

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Naruto Shippuden: Ultimate Ninja Storm Revolution – PlayStation 3

September 18th, 2014 No comments

Naruto Shippuden: Ultimate Ninja Storm Revolution - PlayStation 3

  • Ninja Battle Action - Amazing fights and original animation heighten the incredible action and interactive experience of the Storm series like never before.
  • Improved Gameplay - New Gameplay mechanics with the powerful Combo Ultimate Jutsu and combined attacks.
  • Never-before-seen Roster - 100 playable characters, including new characters and transformations appearing for the first time!
  • Exclusive Character - A brand new character (Mecha-Naruto) designed by series creator Masashi Kishimoto exclusively for the game.
  • Ninja World Tournament - A brand new mode where 4 different Ninjas battle and the last one standing wins!
A storm of secrets & surprises! The latest installment of the Naruto Shippuden: Ultimate Ninja Storm series will offer players a new experience in the deep & rich Naruto environment. Tons of new techniques, enhanced mechanics, more than 100 characters and a brand new exclusive character (Mecha-Naruto) designed by series creator Masashi Kishimoto.

List Price: $ 49.99 Price: $ 47.99

Forget Better Than Ever, Cowboys QB Tony Romo May Never Be the Same Again

September 18th, 2014 No comments

Dallas Cowboys quarterback Tony Romo may never be the same again.

Let’s just get that right out there in the open.

Never mind that Romo insisted he would be better than ever in 2014.

In fact, he went a step further and said he would be the best version of himself this season and beyond.

But to steal a line from owner Jerry Jones, “just cause he said doesn’t make it so.”

The truth is Romo, 34, will likely never be the same again.

That much was evident in training camp and the preseason when the Cowboys kept Romo in bubble wrap out of precaution because he was coming back from December back surgery to repair herniated disk.

Romo missed seven practices during training camp. He played only 48 snaps in two exhibition games as the Cowboys wanted to make sure he was healthy and ready to go for the season opener.

And now three weeks into the season Romo is missing practice because of back tightness, as was the case on Wednesday.

Romo and the Cowboys say it’s not a big deal. He will practice Thursday and be ready for Sunday’s game against the St. Louis Rams.

“It’s going to pop up,” Romo said. “I’m sure it’ll happen throughout the rest of the season. You’ll see a day here or there. It’s the same as the arm. Sometimes your arm gets [tired]. It’s just obviously more talked about because of having surgery on the back. You play this game. It’s a very violent, physical game, and you throw the ball a lot and you do all these things. Sometimes it’s just that tightness stuff comes up. You prefer obviously to do everything 100 percent of the time, but you can’t always do that. I’ll be fine. I’ll be good to go.”

Time will certainly tell. 

Back injuries are nothing to play with and are a justifiable reason for a decline in play.

Remember Cowboys Hall of Fame quarterback Troy Aikman was forced to retire in 2000 because of back issues at the age of 34 himself.?

Troy Aikman is also concerned about Tony Romo’s back.

So the missing of a regular-season practice because of back tightness is concerning in itself because of his age and his surgical past. Romo has undergone back procedures the past two offseasons.

There’s also the little fact that the Cowboys gave Romo a $ 108 million contract extension, including $ 55 million in guaranteed money, before last season, to be the team’s quarterback for several years to go.

Not only is the future at issue but so is his ability to perform at a high level this season.

Certainly the Cowboys’ move to a run-based attack, featuring the emerging running back DeMarco Murray, in the first two games takes some pressure off Romo having to carry the team as he has in years past.

But there are going to be times when the Cowboys will need to be able to count on Romo to win games with his arm.

If the first two games are an indication, that is also a growing area of concern.

The old magic is missing from his arm and his feet.

Romo has been off target with his throws and no longer avoids the rush as well as he did in the past.

He has been sacked seven times, hit nine other times and has not looked comfortable in games.

The back tightness is not a good indication of things getting better.

“Like we said throughout training camp, you have to be smart,” Romo said. “It’s just part of you understanding when your back gets tight, you’ve got to do those things, and you’ve got to go and do gluts, abs and hammer out functional strength stuff in the weight room and do a lot of things to enhance that. It’s been good.”

The Cowboys are remaining patient publicly.

Jones blames Romo’s errant throws on rust and technique issues with his foot work because of the lack of reps in camp.

“That’s probably getting better as the practices and the games go along,” Jones said this week on his local radio show. “But he’s going to always need to have the good footwork, or his best footwork, to throw his best balls.”

Coach Jason Garrett says Romo still working back from the injury and believes he will get better as the season goes on.

“He is coming back from an injury,” Garrett said. “He is working his way back through, and there have been some good things over the first couple of weeks. He, like everybody else on our team, is trying to get better. Learn from the things that weren’t good and try to build on the things that were.
“He’s trying to get himself physically right. He goes through a process to get himself right each and every day and over the course of a week. I think it’s an important thing for him try to continue to do. Hopefully, he will get better and better as the year goes on.”

Hopefully he is right.

Romo’s quarterback rating of 75.1 ranks 31st in the league and is well below his career average of 95.4.

Even more alarming is Romo sudden inability to throw the deep ball. Romo has only attempted five passes this season that have traveled further than 20 yards in the air, completing one. And that was duck.

This issue dates back to last year. Romo had a career-low 7.2 yards per attempt. It has dropped to 6.9 this season on 66 attempts.

Yet Romo insists he is throwing the ball better than ever and that things are going to be just fine.

“As far as down the field, I’m throwing the ball really well,” Romo said. “I’m excited about that.” 

Just cause he said it don’t make it so.

Romo will certainly get better. But he likely won’t be the same again.

Nor better than ever.


All quotations obtained firsthand unless otherwise noted.

Bleacher Report – Front Page

Diego Costa Injury Concerns Revealed by Jose Mourinho After Schalke Draw

September 18th, 2014 No comments

Chelsea boss Jose Mourinho believes Diego Costa is currently only fit enough to start one game a week due to a hamstring issue.

The Spanish striker—who has scored seven goals in his opening four Premier League games for the Stamford Bridge outfit—came off the bench in the 74th minute as Chelsea were held to a 1-1 home draw with Schalke in their Champions League opener on Wednesday.

Mourinho insisted there was no way Costa could have started the game as he is still recovering from an injury picked up on international duty, per Neil Ashton in the Daily Mail:

He went to the national team in perfect conditions and came back injured. [...]

Costa has a problem and he can’t play in this moment three matches in a week. If he has one week to let the muscle recover, he can start again like he has been since he had that problem with the national team. But three days, after Saturday, is not enough. It was not to protect him for the game for Sunday (vs. Manchester City), but because today he was not in the condition after Saturday.

In the absence of Costa—and despite Loic Remy’s availability—the Portuguese manager handed a start to 36-year-old Didier Drogba, who lacked the sharpness of old, per football writer Miguel Delaney:

The Ivorian had a handful of chances to put the game to bed but could not put them away. Had Costa been fit enough to play a full 90 minutes, it would likely have been a different result.

Cesc Fabregas’ opening goal was cancelled out by Klaas-Jan Huntelaar’s strike with Chelsea potentially guilty of underestimating a Schalke side who put in an excellent performance, per talkSPORT’s Jason Cundy:

Costa’s injury concerns should not be a major issue for Chelsea and he will likely be able to start the Blues’ crucial Premier League trip to Manchester City on Sunday.

Equally, Mourinho has a good opportunity to rest his star striker next week, as Chelsea should have enough to overcome Bolton in the League Cup on Wednesday, even without Costa.

The 25-year-old—who arrived from Atletico Madrid in the summer—has been so influential for Chelsea since the start of the season that Mourinho can take no risks on his fitness.

The Blues came up short in the Premier League last season mainly because of a lack of clinical finishing in front of goal.

Costa has gone a long way to solving this problem and if it is necessary for him to miss midweek games to preserve his long-term fitness, Mourinho is right to do so.

Bleacher Report – Front Page

Pet Games, Brilho Infinito e Dog Beer – Record – Programa da Tarde – 26.08.13

September 18th, 2014 1 comment

Diablo III – PlayStation 3

September 18th, 2014 3 comments

Diablo III - PlayStation 3

  • Rediscover the enthralling RPG gameplay of the iconic Diablo franchises in its first game release in nearly 11 years.
Evil is in its Prime
Twenty years have passed since the Prime Evils were defeated and banished from the world of Sanctuary. Now, you must return to where it all began—the town of Tristram—and investigate rumors of a fallen star, for this is an omen that the End Times have begun.

Call Upon Your Allies
Play solo or form a party of up to four heroes—either with local players together on the same screen or network players online (or mix and match).

Pick Up and Slay
Take a stand as one of humanity’s last defenders—barbarian, witch doctor, monk, demon hunter, or wizard—and level up with devastating new powers and abilities.

Conquer a Dynamic Battlefield
Lay waste to hordes of evil throughout randomized 3D environments. Face innumerable demonic foes, uncover quests in new locations, and lay claim to masses of loot every time you play.

Players who purchase Diablo III on the PS3 will also receive five additional PS3-exclusive in-game items. These in-game items are automatically available inside your inventory when you turn on the game. You do not need to enter in a code to redeem these in-game items:
  • "The Hero’s Journey" – A Legendary shoulder item that includes a “Journey” style scarf
  • "Drake's Amulet" – A Legendary amulet that bears a striking resemblance to the ring that Drake wears around his neck in Uncharted 
  • "Leoric's Gauntlets" – These Legendary gloves summon a ghostly skeleton to fight for you 
  • "Crimson Angelic Wings" – This cosmetic enhancement calls forth a set of red Angelic Wings 
  • "Leah's Ring" – A Legendary ring, originally given to Leah by Deckard Cain, that's usable at level 1 and provides bonuses to Magic Find and Gold Find
Explore fully realized realms of Sanctuary - the living, breathing gothic fantasy world of Diablo III.

Battle the unholy forces of the Burning Hells with five character classes, including the otherworldly Witch Doctor, or with re-imagined warriors from Diablo's past, like the powerful Barbarian.

Experience the intensity of multiplayer Diablo III over an all-new, wickedly enhanced Battle.net platform with numerous enhancements to make connecting with your friends easier, and cooperative gameplay more fun.

Critics' Reviews

Eurogamer gives it a 9/10 score, calling it "a bold, bloody, opulent romp" that "gets better with every player you add" and "one of the best co-op games money can buy."

OXM says "Diablo III is a deep, spirited game that fits right into its new home."

Rediscover the enthralling RPG gameplay of the iconic Diablo franchise in its first game release in nearly 11 years.

"Lively and brisk, even for hours at a time." - OXM (9.0 score)

"Offers up fast and easy hack-and-slash fun." - Destructoid

List Price: $ 29.99 Price: $ 20.99

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Blast. for iOS – App Review

September 18th, 2014 No comments

  •    App Review
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Check out Blast for iOS on the App Store!
Check out Blast for iOS on the Google Play Store!


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Novice ‘American Psycho’ Producer Finds Broadway Label Has More Cachet Than Nonprofit

September 18th, 2014 No comments

The unholy alliance between commercial theater producers and subsidized theaters – where shows often try out en route to Broadway – took a bizarre twist Wednesday with news that Duncan Sheik’s musical adaptation of American Psycho was heading directly to Broadway.
The change of plan, reported in the New York Times, follows the announcement last week that the musical’s Los Angeles-based producer, Act 4 Entertainment, had pulled the plug on a planned U.S. premiere of the…

Play Games

September 18th, 2014 3 comments

Play Games

List Price: $ 16.98 Price: $ 3.20

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Take a spin in a street-legal Lancia Group B rally car

September 18th, 2014 No comments

Filed under: Classics, Coupe, Videos, Off-Road, Lancia, Racing

Petrolicious Lancia 037

Lancia’s death is sad for many, many reasons, chief among which is the end of its wonderful, wild rally heritage. While the brand might best be known for the Stratos and the Delta HF Integrale, there was another big name model, called the 037, that did its best to live up to the family name.

The last of a dying breed, the 037 debuted as a rear-driver at the dawn of all-wheel-drive dominance. Despite its disadvantage, though, it still captured a WRC championship in 1983, and managed to finish second to Audi in 1984 and Peugeot in 1986. It remains the last rear-drive car to win the WRC title.

As per Group B regulations, Lancia built a limited run of homolgation specials. The street version, the 037 Stradale, sports a 2.0-liter, supercharged Abarth engine – detuned from the rally cars, of course – while this particular example benefits from a rortier exhaust, meaning it produces somewhere around 240 horsepower, according to Toledano.

It’s a truly stunning piece, and one worthy of coverage by the team at Petrolicious. Take a look at the video.

Continue reading Take a spin in a street-legal Lancia Group B rally car

Take a spin in a street-legal Lancia Group B rally car originally appeared on Autoblog on Wed, 17 Sep 2014 20:03:00 EST. Please see our terms for use of feeds.

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